our writing services menu

writing + content

Need clean, precise words in English + Afrikaans? We deliver compelling content that speaks with your unique voice, eliminating the fuss and maximizing clarity.

edit + proofread

Stop stressing over syntax + structure. We offer the simple, efficient logic needed to refine any text, ensuring your work is error-free and market-ready in both languages.

transcription + translation

Convert audio, video, or documents across English + Afrikaans with guaranteed speed + precision. We handle the technical load so you can focus on your mission.

small biz seo + strategy

A complete, simplified digital package: web strategy + design + copy. We streamline your online presence so your small business makes a big impact.

image + design

Clean, minimalist visual design for simple logos + social media images. Access professional visuals that support your brand's quiet authority, not clutter it.

books + coaching

Comprehensive support from concept to print: editing, proofreading, covers, + coaching. We provide the structured path authors need to complete their masterpiece with ease.

AI edits + localization

Seamlessly adapt your content for local markets. We specialize in AI content editing + humanization that retains authenticity, ensuring your message lands perfectly every time.

UX / UI testing

Optimize your digital experience for conversion and ease. We test and refine user journeys to ensure your site is simple, logical, and effective.

resumes

Stop getting lost in the crowd. We create strategic, high-impact resumes and professional CVs that bypass automated screeners and clearly highlight your value. Optimise your career path for conversion and ease.

brands who trust us

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and what they tell other people about us

Private Client
Private Clientvia Upwork
Fast and efficient, the translations provided were of high quality, making it an excellent service that comes highly recommended
anastasia291
anastasia291via Fiverr
Exceptional work! Looking forward to working together on future projects!
Keith K
Keith KPrivate Client
World class, sincere and happy to go an extra mile or three for her clients. I hired Lizette to edit my book. She did that amazingly and went much further to help me with the title and back cover. I am from the states, live in Europe and have hired many many freelancers. Lizette is 100% top level.
ziad_aa
ziad_aavia Fiverr - Localization / Translation
Great results, great communication, fast delivery. Thank you!
Dana Labrie
Dana LabrieMarketing Launch Innovations
Liz was instrumental in helping write content for over 10 websites. Gosh she probably wrote close to 100 pages for me and some very technical. I rave about Liz to everyone and my clients love her writing. She is outstanding and I will keep working with her. Kudos Liz. I don't think anyone will find a better writer on budget.
Carla Potgieter
Carla PotgieterPrivate Client - Book Coaching
Lizette has been absolutely phenomenal in the way she operates and incorporate her passion into her editing platform. She not only got to know me as a person, but firmly understood my vision for my dream and the goals I were chasing down. Throughout this whole journey I would have been lost in a never ending spiral dreaming of books written, without accomplishing the end goal of actually writing a book. Lizette knows the ins and outs of the industry where to elaborate and where to deduct - it is a privilege to work with someone as knowledgeable as her on a project. It is seldom one finds a talent like hers - when you do, you cherish and appreciate her wisdom one word at a time.
via Upwork
via Upworktranscription of meeting notes
Lizette is a great communicator who always delivers high quality work within the deadline. It's great to have a transcriber I can rely on.
Private Client
Private ClientSecurity Industry
I recently had my CV professionally written by se-lah, and I couldn’t be happier with the results. They took the time to understand my career history, strengths, and goals, and transformed my old CV into a polished, well-structured document that truly highlights my value. The process was smooth and collaborative, with great communication throughout. The final result was not only visually appealing but also tailored to the industry I'm targeting. Since updating my CV, I’ve already noticed increased interest from recruiters. Highly recommended for anyone looking to make a strong impression in today’s competitive job market!

ready to work with se-lah?

Your best way forward depends on your project's scope. For simple, standard services, check out directly through our Shop. For quick-hire tasks with no admin and no fuss, you can always find us on Upwork or Fiverr, or request a quote. Tap on your choice and we'll take you there—easy peasy.

se-lah shop

value deals on content writing services, transcription, translation, and editing. don't miss out on our quirky finds, digital assets + more. need bulk content for your digital agency? be sure to check out our retainer deals!

hire us on Upwork

the convenience of a traditional hire without the complications of a full-time salary, pay-slips and legal contracts. simply click "hire" and let Upwork handle the admin.

request a quote

value deals on content writing services, transcription, translation, and editing. don't miss out on our quirky finds, digital assets + more. need bulk content for your digital agency? be sure to check out our retainer deals!

cheap + easy

quick, once-off or ad-hoc content services at the click of a button. need a quick transciption or translation? get it done for a $5 on fiverr. choose from our range of gigs, or request an estimate

Questions about our services? We have answers!

Which of your services is right for my project?

If you have an idea but need the words written, you need Ghostwriting/Content Creation. (Regret – we don’t do fiction ghostwriting)

If you have the words but need them refined and perfected, you need Editing/Proofreading.

If your goal is to grow your business or brand, you need a Content Strategy. The best place to start is our simple Quote Form, where your answers will guide us to the precise service you need.

We offer both. Our core service is high-accuracy, professional English < – > Afrikaans translation with integrated proofreading. For clients targeting specific markets, we also offer full Localization, which ensures cultural, legal, and functional adaptation for a seamless entry into a new market.

Absolutely. Our Content Strategy and Mission Blueprint services are designed for this exact problem. We help you define your target audience, identify the most efficient content assets, and create a strategic plan to maximize your business capacity and minimize friction.

Timeline is project-specific (length, complexity, and type). A 5-page website may take 7-10 days, while a full manuscript edit can range from 3-8 weeks. We commit to strict, realistic deadlines set upfront—a promise we’ve kept with zero missed deadlines on over 160 books. We prioritize efficiency so you can plan with confidence.

We guarantee quality. As a work for hire service with over 16 years of success, we do not offer refunds. However, we stand behind our initial delivery with a commitment to free reviews (subject to project scope and type) to ensure our work meets the agreed-upon standards. We aim for excellence on the first pass, so revisions are rarely needed.

It means we cut past the fads and guesswork. We apply proven, time-tested methodologies in SEO, narrative structure, and strategic content delivery to ensure your project achieves its goal with maximum efficiency and minimal back-and-forth.

Yes, we do.  Small jobs require 100% upfront.

For most large projects (e.g., editing, e-book development over $1000), we typically require a 50% deposit to secure your spot in our schedule and begin work. The remaining balance is due upon project completion and before final file delivery. 

Please use our Quote Request Form. While we understand the desire for a ballpark figure, providing us with details like word count, project type, and deadline allows us to generate a precise, non-obligatory quote that accounts for all factors, avoiding hidden fees and streamlining the entire process.

The cost of a copywriter is rarely a single fixed rate; it depends entirely on the project’s goal and scope.2 You can expect rates to vary widely based on the pricing model used:

  • Per-Word: from R1.50 to R15.00+ per word (common for high-value web copy/SEO content).

  • Per-Hour: R350 to R1,200+ per hour (common for strategic work, consulting, or smaller tasks).

  • Per-Project: This is the most common model, offering a single fixed price for a defined project (e.g., R500 for a single landing page, or up to R35,000+ for a full website). This model provides the most clarity and predictability for your budget.

se-lah’s rates are well below industry average. We encourage you to request a quote. 

In South Africa, professional, veteran copywriters generally charge hourly rates between R650 and R1,200 per hour. However, the most effective copywriters, like those at se-lah, quote on a per-project basis because high-quality copy is about the result (conversions), not just the time spent.

A fixed project price ensures we focus on delivering value and impact rather than tracking the clock, aligning with our focus on efficiency.

We always recommend per-project pricing when the scope is clear, and here is why:

Pricing ModelPros for the ClientCons for the Client
Per-Project (Fixed Price)

Predictable Cost: You know the final invoice before work starts.

Focus on Quality: The copywriter focuses on results, not hours.

Requires a highly detailed brief upfront.
Per-HourGood for small, undefined tasks or longer-term consulting.Costs can quickly spiral out of control if revisions take longer than expected.